Lugana, great success for the white wine of the territory in 2016
The success of Lugana has no limits. 2016 has been a favorable year for the well-known white wine from Lake Garda with a percentage of exportation around 70 percent. A wine of great traditions if we consider that in 2017 will be celebrated the first half a century of the Protected Designation of Origin. The PDO of Lugana entered into force in 1967 and it was the first approved in Lombardy. The right occasion to celebrate the success of the wine made in Lake Garda that everybody can find worldwide: from Germany, the first market, to USA, where in autumn 2016 the Consortium for the protection organized an important promotional tour with ten stops.
Excellence, personality, strictly linked to the identity of the territory thanks to the preservation of the indigenous grape Turbiana, extremely versatility in combinations, a wide range of proposals: from bubbles to the late grape harvest or the classic typologies. These are the main features that have contributed to make Lugana famous with 14 million bottles in 2016 (an increase of 10 percent compared with the previous year) and a turnover of 150 million (against 135 million of the last year). Even the vineyard has increased to 1675 hectares. But, it is important to remember, as already said by the President of the Consortium Mr. Formentini, that this increment has been registered without modifying the original borders of the PDO. This is a guarantee for the character and the tradition of a product that even in 2017 will be protagonist on the tables of Lake Garda and worldwide.